Polestar Recruiting
Helping CEOs and sales leaders at healthcare SaaS and AI companies meet and exceed their revenue goals by hiring top 20% performers.
What We Do
Access Top Talent
Tap into a network of top 20% performers to achieve your revenue objectives. We continuously build relationships to provide proven sales talent when you need it most.
Increase Revenue
Top performers drive significantly more revenue than average hires; hiring top 20% performers results in significantly more ARR YoY, directly impacting your company's growth.
Reduce Hiring Risk
Hire with confidence by selecting from a broader pool of high-quality candidates. Our 4-Pass Matching Process screens across key dimensions based on your performance objectives.
Relationships + Research
Our recruiting process combines relationships with a research-driven approach to effectively assess and map the candidate marketplace, empowering better hiring decisions.
Return on Investment
The High Cost of Average Performers
You can't rely on applications or limited recruiting efforts. Top performers must be actively recruited through a dedicated approach.
The top 10% of sales reps drive 65% of all revenue (Clari, 2025).
Hiring a top performer versus an average one can equal $400K more ARR per year and $1.2M more ARR over 3 years for a typical senior salesperson.
Having the right sales leadership in place influences revenue even more.
Potential 9X ROI in the first fully ramped year
Potential 30X ROI over three years
Example: $1M Quota Territory
Annual Performance
Average Performer: 80% of quota = $800K ARR
Top Performer: 120% of quota = $1.2M ARR
Annual difference: $400K more ARR
3-Year Total ARR
Average Performer: $2.4M
Top Performer: $3.6M
Total delta: $1.2M more ARR
Our fee represents 8-10% of the first-year revenue difference - a fraction of the strategic upside top performers create.
Our Process
Quality: Our 5:1 client interview to hire ratio means you meet only the most qualified candidates
Trusted Partnerships: 86% of our clients use us for multiple seaches
Transparent Collaboration: Benefit from weekly communication and reporting, ensuring high visibility and an iterative approach
Polestar 4-Pass Matching
Our proprietary screening process evaluates candidates across four critical dimensions to ensure the best fit for your organization.
1
Logistics
Location, travel requirements, and timing
Non-compete agreements and legal considerations
Affordability: base salary, bonus structure, incentives, and benefits
2
Motivations
Do the candidate's motivations align with the role?
What are they moving from and towards?
Does the position offer career progression through job growth, better product, or leadership?
3
Objectives
Does their experience align with key performance objectives
What accomplishments demonstrate top-tier results?
Where are the gaps or areas of stretch?
4
Fit
Alignment with managerial style and expectations
Company pace, culture, and values
Experience with company size, stage, and resources
Client Recommendations
“Working with Geoff felt different than any other recruiter I'd worked with before. After our initial conversation, he scheduled a discovery meeting with me to create a "scorecard". We then had a chance to review and clarify any information about us, our company or ideal candidate. He cared about the details and fit rather than just trying to fill the position. His presentation of the candidates were thorough and focused on areas he knew mattered to me. After an interview, he was timely in his follow up with both me and the candidates. He's very skilled at building genuine relationships with his clients and candidates, which is why I think we filled our position so quickly.”
- Jacki McLain, VP Sales
"I have worked with Geoff and was very impressed with his work and organization. Everything flowed according to plan with immediate response times and superb organization. They are my go-to agency."
— Peter Zajac, CEO
“I was impressed with Geoff from our very first meeting. As a rapidly growing company that is founded on a strong mission driven culture, any engagement with a recruiter hinges on their ability to understand who we are and how we work. Geoff demonstrated the unique ability to quickly develop an advanced understanding of our team and our culture. With that understanding he delivered a focused number of high quality candidates that allowed us to add a very high quality person to our team. And he did all of this with a fun and engaging personality. I highly recommend Geoff and the team.”
- Tom Chapman, COO/VP Sales
“I have worked with Geoff for years. He has been my go to for a variety of talent needs. What I value most is his ability to quickly understand the opportunities I’m chasing and help me find the best aligned skills and cultural resources for those needs.”
- John Bertrand, CEO
Candidate Recommendations
"Geoff was the consummate professional during the recruitment process in my current role. He was an active partner throughout and after placement—always checking in to make sure questions or concerns we addressed right away to make me feel comfortable with proceeding. Geoff treated the search like I was one of his very important clients and keeping me appraised of progress. This type of hand holding is a rarity and I would recommend anyone working with Geoff in their next career search."
“When Geoff contacted me about a role, I jumped at the opportunity. Working with Geoff with so easy. He provided a clear description of the role and thoroughly answered all my questions. The hiring process moved quickly and Geoff reached out almost daily informing me of next steps. I’ve worked with many different agencies and recruiters, and Geoff is one of the best. I’m very grateful to have had the pleasure to work with him. I’m the happiest I’ve ever been in my career. Thank you!"
"Geoff impressed me with conscientious desire to find the best possible match between talent and client need. He went well beyond just the simple matching process and delved deep into talent management, customer needs and my goals and desires for a great match."
"Geoff is a top notch recruitment agent for many reasons. He is extremely diligent in assessing the match between the requirements of the hiring company that he represents and the skills, experience and expectations of the consultants that he seeks to place. He is personally concerned with the best interests of the people that he has recruited not only while working on a placement, but throughout the entire engagement…there is no question that Geoff is one of the finest recruiters and individuals that I have had the pleasure to work with."
"He approached me in a personable, professional manner and kept both my priorities and his client's in mind while representing us both. After the hit-and-run methods employed by other recruiters, this was not only an enjoyable, but profitable experience. Only a week passed from my first contact with Geoff until I had a position. I highly recommend Geoff."
"His approach to everything we've worked on can be summarized as thorough, thoughtful and unique. He does an excellent job of ensuring that his people get the communication and support needed to excel”
About Us
Geoff Grcevich, Principal
Geoff is a 20-year veteran recruiter with over 500 successful placements at the executive and individual contributor levels across diverse industries and functions.
Polestar Recruiting was founded to serve leaders at healthcare SaaS and AI companies experiencing growth, transitions, or turnarounds - helping them hire executives and teams critical to the success of their careers, businesses, and clients.